BUILDING LONG TERM VALUE THROUGH INTELLECTUAL PROPERTY

Strategic commercial leadership for producers, studios, brands and rights owners.

Flip Side Media partners with ambitious organisations to develop commercial strategies, provide executive producing expertise and build international partnerships that maximise the long-term value of intellectual property. With more than 30 years of international experience across media and entertainment, we help clients navigate complexity, identify opportunity and build sustainable businesses.

EXPERIENCE THAT CREATES LONG-TERM VALUE

Successful intellectual property requires more than great ideas. It demands commercial insight, strategic partnerships and experienced leadership. With more than 30 years of international experience, Flip Side Media helps producers, studios, brands, rights owners and founder-led businesses maximise the long-term value of their intellectual property.

Strategic Relationships
Trusted relationships across broadcasters, studios, distributors, co-production partners, investors and public funding bodies help clients identify opportunities, build partnerships and support long-term growth.

Commercial Perspective
We combine creative ambition with commercial discipline, developing strategies that strengthen businesses, maximise the value of intellectual property and support sustainable growth.

Global Experience. Practical Leadership.
Drawing on experience across Europe, North America, the Middle East and Asia, we bring a global perspective to commercial strategy, executive producing and international partnerships.

Senior-level partnership
Every engagement is led by senior leadership, providing direct access to decades of commercial experience, strategic insight and practical decision-making.

Collaborative Partnership
We work as an extension of our clients' teams, combining creative understanding with commercial expertise to help ambitious projects and businesses achieve their full potential.

WHY CHOOSE FLIP SIDE…

PARTNERING WITH THE ORGANISATIONS SHAPING THE FUTURE OF INTELLECTUAL PROPERTY

Flip Side Media works with ambitious organisations developing, growing and commercialising intellectual property. From producers and studios to brands, rights owners and investors, we provide strategic commercial leadership that helps clients navigate complexity, build stronger partnerships and create long-term value.

We work with:

Producers & Production Companies
Supporting independent producers and production companies developing content for domestic and international audiences.

Studios & Rights Owners
Partnering with organisations focused on growing and maximising the long-term value of their intellectual property.

Creators & Founder-Led Businesses
Working with creative entrepreneurs and founder-led businesses building original ideas, brands and intellectual property.

Brands, Investors & Strategic Partners
Supporting organisations seeking experienced commercial leadership, strategic insight and international perspective.

WHO WE HELP…

OUR Services

  • We help producers, studios and rights owners develop financing and co-production strategies that align creative ambition with commercial objectives. From evaluating funding pathways and structuring partnerships to supporting negotiations, we help position projects for production and long-term success.

  • We provide senior executive leadership across development, production and international partnerships, bringing together creative, commercial and strategic expertise to help projects navigate complexity, build momentum and realise their full potential.

  • We work with founders, leadership teams and rights owners to strengthen businesses, identify growth opportunities and develop commercial strategies that maximise the long-term value of intellectual property.

  • Our international network helps clients build meaningful relationships with broadcasters, studios, distributors, investors and strategic partners, creating opportunities for collaboration, market expansion and sustainable growth.

  • We help rights owners maximise the value of their intellectual property through commercial planning, licensing, distribution, publishing, consumer products and strategic brand expansion.

john reynolds

Founder / Strategic Advisor / Executive Producer

John is the Founder of Flip Side Media and a commercial strategist, executive producer and media executive with more than 30 years' international experience helping organisations develop, grow and maximise the value of intellectual property.

Throughout his career, John has worked with producers, studios, rights owners and leadership teams to navigate complex commercial challenges, develop financing and co-production strategies, build strategic partnerships and create long-term value. His experience spans development, production, distribution, licensing and business growth across Europe, North America, the Middle East and Asia.

Over three decades in senior leadership roles with internationally recognised media companies, John has supported financing strategies for more than US$200 million in productions, negotiated complex commercial and rights agreements, and helped build globally successful content businesses.

Today, through Flip Side Media, John partners directly with clients to provide strategic commercial leadership, executive producing and trusted advice tailored to the unique ambitions of each business and project. His approach combines commercial discipline with strategic judgement, helping clients make informed decisions, build meaningful partnerships and create lasting value from their intellectual property.

John believes the strongest businesses are built by aligning creative ambition with commercial strategy—helping exceptional intellectual property create lasting value for creators, businesses and audiences alike.

Learn more

let’s START THE CONVERSATION…

Every successful project, partnership and business begins with the right strategy.

Whether you're developing intellectual property, exploring new commercial opportunities or planning your next phase of growth, Flip Side Media provides the strategic insight, executive leadership and international perspective to help you move forward with confidence.

Get in touch to discuss how we can help build long-term value for your business and your intellectual property.